About the role:
We are seeking a dynamic Marketing and Communications Officer to develop and implement marketing and communication strategies that engage our members and attract future ones, as directed by the Administration Manager.
Responsibilities include maintaining social media, producing marketing collateral, ensuring internal and external stakeholders are kept up to date, updating the website to align with our strategies and maintaining good working relations with FRS Press and Communications teams.
The role will be office based in Downham Market, Norfolk, for the first 3 months. Following this period, consideration given to agile working in agreement with your line manager.
Purpose of Job:
· Raise awareness of WFS in Fire Service/Sector
· Generate compelling written and visual content to create curiosity, develop and maintain interest in WFS
· Creation of a Marketing and Communications strategy designed to inform, educate and support increase in membership base
· To assist the Directors and NEC in developing and promoting the organisation to achieve its objectives
· To ensure that equality of opportunity and fairness is embedded throughout all WFS activities, external and internal relationships, in accordance with legislation
Main duties and responsibilities:
· Developing and implementing our marketing and communications strategy to push the organisation forward
· Create, design and publish newsletter on quarterly basis
· Producing marketing materials including printed collateral as required
· Researching and repurposing content for on and offline communications
· Create content and oversee all social media activities (Instagram, Facebook, X and LinkedIn), including updating & responding to queries
· Measure, monitor and evaluate traffic on social media and website
· Ensuring all content is on brand, with an appropriate tone of voice
· Update and amend the WFS website to ensure timely and relevant information
· Create press features and media stories for the website
· Manage all press enquiries in conjunction with relevant member of WFS team
· Seek and build relationships with business sponsors
· Ensure Directors and NEC are informed in a timely manner of relevant matters
· Create engaging internal communications, to keep staff, Directors and NEC updated
· Attend the annual training and development event and ensure it is publicised, in real time across social media platforms
· Assist the Administration Team in preparing for the Annual Training and Development Event
· Organisation of the annual “Women in the Fire Service Awards”
· Plan, organise and attend trade shows
· To carry out such duties as are appropriate to the role
Health and Safety: All employees have a responsibility for their own health and safety and that of others while undertaking their duties and a general duty to assist the Company in complying with its health and safety obligations.
Values and Culture:
Our values
· Working together Future focused Sharing strengths
Our aims
· To enable women to reach their full potential
· To be a recognised resource in every UK Fire and Rescue Service
· To support gender equality in the UK and overseas
· To nurture and encourage role models – ‘if she can see it, she can be it’
· To improve recruitment, retention and progression of women in the fire service
PERSON SPECIFICATION
Essential
· Experience of using multiple social media platforms
· Experience with Microsoft 365, Canva, Mailchimp and WordPress
· Able to work with minimal supervision and self-starter
· Ability to liaise with WFS members remotely
· Excellent communications skills – verbal, visual and written
· Ability to build relationships
· Creative thinking and an eye for detail
· Ability to work on various projects at once
· Able to travel to WFS events as and when required
· Team player
· Enthusiasm
· Think outside the box
· Bring new ideas to the table
Desirable
· Relevant Marketing/Communications qualification
· Knowledge of a blue light service
· Knowledge of Not for Profit Sector
· Experience with project management
Job Types: Part-time, Permanent
Pay: £23,114.00-£23,144.00 per year pro rata
Expected hours: 22.5 hours per week
Benefits: Company events
Schedule: Day shift
Work Location: In person
Application deadline: 28th June 2024