Staff

training exercise with hose

Meet the team at WFS

karen
Karen Smith
WFS Services Manager

Karen has been a dedicated member of the WFS staff since 2003 having previously worked in agriculture for 14 years, She has now been with us for an impressive 23 years.

In her role, Karen efficiently manages day-to-day operations and oversees event organisation, contributing significantly to the success of WFS. Despite never having worked in the service herself, Karen has built up strong relationships with Fire and Rescue Service staff across the UK.

When not working, you’ll likely find Karen having a latte and enjoying a teacake at her local coffee shop. She lives in Norfolk and loves spending time with her family, and walking her dog.

kerry
Kerry-Jane Cassidy
Administration Assistant

Kerry-Jane joined the WFS team in January 2023, and provides admin support 3 days a week, from the office located in Norfolk.

Whilst never having worked within the Fire and Rescue Service herself, Kerry-Jane totally understands the hard work, dedication, drive and commitment it takes to have a successful and fulfilling career in uniform. She served as a Royal Air Force Medic for 24 years, at UK and overseas locations.

When not in work, she is busy renovating her house with her husband, and any spare time is spent enjoying travelling, keeping fit, and eating good food.

Jun 3 2026 09 47 59 AM
Jemma Yates
Marketing & Communications Officer

Jemma joined the WFS team as Marketing and Communications Officer, bringing with her a passion for creativity, communication, and championing women in traditionally male-dominated professions.

Before joining WFS, Jemma ran her own graphic and marketing business for six years, helping a variety of clients bring their ideas and brands to life through creative design. Prior to that, she worked as Creative Design Manager for a sportswear company that specialised in designing and developing clothing tailored specifically for female athletes across a range of sports, from grassroots clubs through to professional athletes.

When she’s not at work, Jemma can usually be found tackling her latest DIY project at home or out on the cricket pitch playing for her local ladies’ cricket team.

Name
Role
Bio Here